Project: Logo for new lifestyle brand Third Pedal Society.
Third Pedal Society is a startup lifestyle brand marketed toward manual car enthusiasts, specifically those who actually work on their cars and are into manual car culture.
Future deliverables could be apparel, head unit graphics, keychains/lanyards, etc.
The logo needed to exude an air of rebelliousness and include at least one pedal. The finished design includes three pedals within the skull's head, and a shift pattern as the skull's mouth. The type treatment mimics the gear configuration in a manual transmission's engine.